We are working with start up company Dawn Solar to sell a new technology for harnessing solar energy. We've positioned their system as "The Alternative Energy Alternative". This message is resonating with home owners, architects and business owners who want solar power, but are turned off by the aesthetic of other solutions. "Solar energy should be felt, not seen" and "We know solar systems are ugly, that's why we hide ours" are headlines which are helping educate this growing market about a great product that we don't want to show in an ad.
