Mom and Pop store becomes regional chain

One of Open Skye’s earliest and longest-running partnerships was with Bernie & Phyl’s Furniture. We helped grow this small, single-location retailer into a New England powerhouse. The Greater Boston furniture landscape consisted of one major player who owned 70% of the market, and a lot of small shops competing for the low-end shopper. We convinced our client to aim higher, step up the quality of their merchandise and their store experience. We moved their media budget from print to broadcast and helped the family business flourish.

 

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Bernie and Phyl’s partnership with us delivered huge returns:

  • Sales growth from $3M per year to over $100M per year during our tenure
  • Reaching the top 50 in sales for furniture retailers nationwide
  • Over 200% growth in brand awareness among their targeted market due to savvy media planning and off-beat television commercials

 

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