Manufacturer launches successful consumer brand

Open Skye helped the world’s leading manufacturer of pre-moistened wipes find its voice with an overhaul of its graphic identity. During the process, we realized that Nice-Pak’s deep experience, particularly within health care, made for a great story to tell parents. We created and helped launch “Sani-Hands for kids.”

 

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Nice-Pak’s trust in us made them rethink how they go to market. 
New packaging, positioning and programs led to: 

  • Health care professionals and educators teaching children the importance of hand sanitation by utilizing our original “Cora and Cory” characters — which opened new distribution channels for Nice-Pak’s hand cleaning products
  • Consumers asking for Nice-Pak brands by name
  • Retail chains placing orders for Nice-Pak branded products in addition to the private label products that Nice-Pak makes for them

 

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